About Us

What’s your idea of perfection?

Truly Desi came into existence in June 2018 as a means to bridge the gap that has been prevailing in the Indian dairy and farming industry. The story behind our brand is that of love, care, and the need to do the right thing. Seven years ago, as her young daughter battled a disease caused by adulterated milk, Rupali Kakade (Founder. Truly Desi) was frantically surfing the internet to find out from where major dairy brands were sourcing their milk. What she realized was that most big brands did not make their sources known publicly-which raised questions in her mind. Meanwhile, her daughter's condition was getting worse. She decided to buy cows for her farm in Junnar for milk and dairy products. It worked and thus she went on to set up Truly Desi to bring farm fresh, adulteration-free dairy products to a market that lacked such options.

  • Vision

    Truly Desi comes with a vision to bring a unique experience to our customers with their choice of dairy products. We want to support sustainable organic farming on a greater scale with comprehensive traceability, seamless service, and quality assurance. Our aim also constitutes the conservation and breeding of Indian cow breeds.

  • Mission

    Our mission is to offer farm-fresh milk and milk products directly to consumers at the best possible prices with 100% quality assurance.

Our Co-founder

Founder Image

Mohit Rathod

Co-Founder & Director
An engineer with a Master’s in Management from EADA Business School, Mohit has over six years of experience in FMCG and dairy. He focuses on operations, farmer engagement, and strategic partnerships. Mohit is dedicated to building a sustainable supply chain and fostering customer trust, aiming to make Truly Desi a benchmark for ethical and indigenous dairy in India.

Founder Image

Rupali Kakade

Co-Founder & Director
Rupali holds a PG Diploma in Hospital & Healthcare Management from Symbiosis International University and a Master’s in Business Studies (HR). With her experience in education and healthcare, she prioritises empathy and a people-first approach at Truly Desi. Her journey from a mother searching for safe milk to a leader in A2 dairy reflects the core values of our brand. Rupali oversees quality control and customer experience, ensuring chemical-free nutrition for all families.  

Our Mission of this Journey?

Fueling every Journey with Premium Gear for unstoppable travelers!

2018

The Inception

  • Founded Truly Desi with a vision for clean, ethical dairy.
  • Started our dairy farm with just 13 indigenous cows.

2019

Building Foundations

  • Began delivery of raw A2 milk in PET bottles directly to customers.
  • Introduced Vedic Bilona A2 Ghee and A2 Paneer.
  • Supplied buttermilk to corporate offices.
  • Initiated R&D in cow fodder, nutrition, and health.
  • Started partnering with local farmers to expand impact.

2020

Scaling Up

  • Established a 100+ Gir cow farm in Maval, Pune.
  • Launched pasteurised and packaged milk.
  • Released the first version of the Truly Desi Daily App for customer convenience.

2021

Product & Retail Expansion

  • Launched our flagship product – A2 Kullhad Dahi.
  • Opened our first retail store in Balewadi, Pune.
  • Started selling certified organic fruits and vegetables.
  • Built a presence across Instagram, Facebook, LinkedIn, and YouTube.
  • Onboarded with premium platforms like Nature’s Basket, Fine Foods, Swiggy Minis & You Care Lifestyle.

2022

Recognition & Reach

  • Ranked among the Top 100 D2C Brands in India.
  • Featured by The Indian Express, The Logical Indian, The Better India, and more.
  • Listed our Gir Cow Cultured Ghee on Amazon (Pan India).
  • Introduced the Punganur cow breed at our farm to support conservation efforts.

2023

National Growth & Revamp

  • Recognised by NITI Aayog, Government of India.
  • Expanded operations to Mumbai.
  • Revamped our website, mobile app, and product packaging.
  • Onboarded with Blinkit, BB Daily, Reliance Smart, and other major platforms.

2024

Deepening Connections

  • Launched Farm Visit Programs to promote transparency and customer engagement.
  • Began onboarding B2B clients.
  • Participated in various Wellness and Farmers’ Markets to promote sustainable living.
  • Onboarded on quick commerce platforms like Instamart, Zepto, and MilkBasket to boost last-mile delivery and reach.